Ramiro Oblitas, design

+46 705 111 706, ramiro@oblitas.com

Ramiro Oblitas is a Design Director with 20 years of global design experience working extensively across a range of sectors including aviation, property, retail and luxury markets. His speciality is overseeing the design of a business’s every touchpoint and solidifying a fluid visual narrative that can maximize efficiency and purpose. Design is more and more central to the success of the modern business; designers are no longer being brought in at the end of the process to make things look pretty, but rather are providing essential insights from the ground up. His role it is to ensure that every element of the business is designed well, and designed holistically. Ramiro is director and founding partner of Parasol, a design company specialising in branding, design and intelligence for international clients who want to better understand and leverage their place in the world and engage with evermore discerning consumers.


Brand Strategy
Concept Development
Art Direction
Design System

Past/present credentials


Mango, Alpargatas, H&M, Bally, Adidas, Pull & Bear, COS, James Perse, Asplund, Hem Design Studio, Moncler, Gianfranco Ferré, Prada Sport, Strellson, Monsoon, LVMH, GAP, Stella McCartney, Emporio Armani, Puma, Kurt Geiger, Nike Woman, J.Lindeberg, Jenny Packham, Whistles, Pineda, The North Face, Villa Moda, TID Watches, Selfridges, C.QP, Tai Ping Carpets, The Future Laboratory, Knoll International, Kasthall, Swatch, Savoir Joaillerie


Lincoln Center Theater, Towner Art Gallery, National Portrait Gallery, Liljevalchs


International Herald Tribune, The Guardian, Financial Times, Arvinius + Orfeus, Laurence King Publishing, Wallpaper, Monocle, Time Warner, LeCool, Intersection

(Aviation & Transport)

Audi, Swissair, Swiss International Air Lines, Celest Air, British Airways, BMW


Nokia, Voce

(Television & Broadcasting)

Channel 4, Universal Pictures, Silvio Entertainment, Momentum, MTV, Sky News, DIA Television, Co_Made


Bob Bob Ricard, Scandic Hotels, Louis Vuitton Supper Club, Nordic Choice Hotels, Ichaicha

(Creative Industry)

Acne, David Collins Studio, Foster + Partners, Saturday Group, MACH Architektur, Christian Halleröd Design, Johannes Norlander Arkitektur, Tangerine, WHIST Architects, Jannuzzi Smith, NB Studio, Alexander Lervik, Mother, Edmund de Vaal, Wink Media, Slatoff & Cohen, Winkreative, Studio Jens Assur, Wednesday Agency

(Production & PR)

Relative PR, Camron PR, AND Production

(Property & Real Estate)

Athena Advisers, Candy & Candy, Oscar Properties, Genova Property Group, The Blackstone Group, Londonewcastle, House by Sanz, Aga Khan Fund for Economic Development


American Express, GEM 360, Investec, Cornér Bank

(Beauty & Cosmetics)

Tony & Guy, Nina Ricci, PUIG, Givaudan, Björk & Berries, Oriflame, Boots, Zlatan Ibrahimovic Parfums

(Organisations & Institutions)

Arwidsson Talks, Sweden Architects, Parley for the Oceans, The Academy of Motion Picture Arts and Sciences, Trade Commission Of Spain, D&AD, The London Insitute, Design Sweden, 100% Design, EnsaimadArt

¶ Website to be launched in Autumn 2019