RAMIRO OBLITAS, Creative Direction

+46 705 111 706, ramiro@oblitas.com

Ramiro Oblitas is a Creative Director with 20 years of global design experience working extensively across a range of sectors including aviation, property, retail and luxury markets. His speciality is overseeing the design of a business’s every touchpoint and solidifying a fluid visual narrative that can maximize efficiency and purpose. Design is more and more central to the success of the modern business; designers are no longer being brought in at the end of the process to make things look pretty, but rather are providing essential insights from the ground up. His role it is to ensure that every element of the business is designed well, and designed holistically. Ramiro is director and founding partner of Parasol, a design company specialising in branding, design and intelligence for international clients who want to better understand and leverage their place in the world and engage with evermore discerning consumers.


Brand Strategies, Design Systems & Creative Direction

Past/present credentials


Mango, Alpargatas, H&M, Bally, Adidas, Pull & Bear, COS, James Perse, Asplund, Hem Design Studio, Moncler, Gianfranco Ferré, Prada Sport, Strellson, Monsoon, LVMH, GAP, Stella McCartney, Emporio Armani, Puma, Kurt Geiger, Nike Woman, J.Lindeberg, Jenny Packham, Whistles, Pineda, The North Face, Villa Moda, TID Watches, Selfridges, C.QP, Tai Ping Carpets, The Future Laboratory, Knoll International, Kasthall, Swatch, Svenskt Tenn, Savoir Joaillerie

(Arts & Culture)

Arwidsson Talks, Lincoln Center Theater, 100% Design, Towner Art Gallery, Sweden Architects, National Portrait Gallery, Liljevalchs, Moderna Museet, National Museum of Science and Technology


International Herald Tribune, The Guardian, Financial Times, Arvinius + Orfeus, Laurence King Publishing, Wallpaper, Monocle, Time Warner, LeCool, Intersection

(Aviation & Transport)

Audi, Swissair, Swiss International Air Lines, Celest Air, British Airways, BMW


Nokia, Voce


Channel 4, Universal Pictures, Silvio Entertainment, The Academy of Motion Picture Arts and Sciences, Momentum, MTV, Sky News, DIA Television, CoMade, Spotify, Netflix


Bob Bob Ricard, Scandic Hotels, Louis Vuitton Supper Club, Nordic Choice Hotels, Ichaicha


David Collins Studio, Foster + Partners, MACH Architektur, Christian Halleröd Design, Johannes Norlander Arkitektur, Tangerine, WHIST Architects, Jannuzzi Smith, NB Studio, Alexander Lervik, Mother, Edmund de Vaal, Wink Media, Slatoff & Cohen, ACNE, Winkreative, Studio Jens Assur, Saturday Group, Wednesday Agency

(Production & PR)

Relative PR, Camron PR, AND Production

(Property & Real Estate)

Athena Advisers, Candy & Candy, Oscar Properties, Genova Property Group, The Blackstone Group, Londonewcastle, House by Sanz, Aga Khan Fund for Economic Development, Related


American Express, GEM 360, Investec, Cornér Bank

(Beauty & Cosmetics)

Tony & Guy, Nina Ricci, PUIG, Givaudan, Björk & Berries, Oriflame, Boots, Zlatan Ibrahimovic Parfums

(Organisations & Institutions)

Parley for the Oceans, Trade Commission Of Spain, D&AD, University of The Arts London, Design Sweden, EnsaimadArt

¶ Website to be launched in Spring 2022